After a weeks of excitement and anticipation we finally arrived in Denver last night for the 2010 Handcrafted Soap Makers Guild Conference. We had a long (but GREAT) day today learning about new methods and ideas, meeting new people, and making plans for more AnnaKate soaps and other products. We'll be sure to get some good pictures tomorrow to show you what's going on, but here's a little recap of what we did today.
First, we listened to Ambassador Carol Moseley Braun talk about sustainability, and being careful for future generations. She said that the choices we make impact sustainability now and in the future. We can take the lead in defining sustainability in our times, in which others will make decisions. During the Q&A time, we had a really healthy discussion about politics and how we as citizens and small business owners can be engaged in the process. One thing she said that really stood out was that the system CAN work, but it will not be responsive if we don't engage.
After that, we listened to Debbie May from Wholesale Supplies Plus talk about compliance vs. creativity. Soaps are regulated by either the FDA or the Consumer Product Safety Commission, so we have to be sure to follow all the rules for labeling, marketing claims, ingredient lists and functions, etc... It was extremely informative but very overwhelming at the same time. It's just a reminder of how conscientious we have to be when labeling our soaps.
After lunch we listened to Cindy Jones, a chemist and soap maker. She gave us a rundown of all the chemistry basics. It was very informative and interesting. Chemistry plays a big role in soap making. We need to consider everything from the composition of fats, to carbohydrates, to proteins.
In the afternoon Laura and I split up to attend different sessions. She attended two sessions about liquid soap making led by Anne Marie Faiola from Bramble Berry and Soap Queen TV. I'll let her give the details on these sessions. But I think it's safe to say that AnnaKate Soaps will definitely be experimenting with liquid soaps. We'll keep you up-to-date on how that goes and if/when you can see them added to our line!
I attended a session on melt and pour soap basics, which was led by Debbie Chialtas a.k.a. SoapyLove. It wasn't any new information for me but I love the soaps Debbie makes so it was fun to get to meet her and hear what inspires her! She makes these adorable Soapy Pop soaps shaped like popsicles. Aren't they great??
The other session I went to was about how to market your soap business. It was great to hear the business side of things and get new ideas, strengthen our existing ideas, and hear what other people are doing (whether it works or not!).
It's been a long day and we're both tuckered out! We're going to get a good night's rest and do it all again tomorrow! Goodnight!!
Friday, April 30, 2010
Wednesday, April 28, 2010
Handcrafted Soap Maker's Guild Convention
Jen and I have been preparing for the Handcrafted Soap Maker's Guild Convention this weekend in Denver. We will arrive tomorrow evening and spend the entire weekend immersed in soap!
The conference will allow us to network with hundreds of other soap maker's, distributors and the celebrities of the soap making world. We can't wait to share all of our new discoveries with you!
Sunday, April 25, 2010
Mother's Day Maddness!
In honor of moms everywhere, AnnaKate Soaps has put together a great Mother's Day gift basket!
Choose from either 3 soaps for $12 or 5 soaps for $17. The soaps you choose are packaged together and create a lovely gift bag for mom.
To see the collection of soaps, visit our Facebook page here.
E-mail your order to annakatesoaps@gmail.com by May 3. We can ship orders or deliver them in person.
We've been busy making gift baskets all week so be sure to get your orders in soon!
Wednesday, April 21, 2010
Feature Soap: Clay Savon
Introducing Clay Savon, one of AnnaKate's 10 Flagship Soaps. Clay Savon is a luxurious blend of nourishing goat's milk and detoxifying clay. Goat's milk and clay provide the perfect partnership of nourishing moisture, exfoliation and detoxification.
The combination of clay and goat's milk is efficient at drawing oils and toxins from the skin, while also working to moisturize, nourish and soften the skin.
We hope you enjoy Clay Savon as much as we do!
Saturday, April 17, 2010
Focus Group Fun!
Last Tuesday Laura and I invited some of the best ladies we know over to Laura's house to tell us all about their soap-buying habits and what they thought of our flagship soaps.
We had such a great time and got some really good feedback. Thank you to all who were able to come!
Focus groups and other means of data gathering are important to AnnaKate Soaps. We want know what our customers expect from us, and get an idea of what they like or don't like, and other general consumer habits when it comes to handcrafted soaps. We're always looking for feedback and welcome it at anytime. If you have any suggestions, concerns, or questions, please feel free to contact us and let us know. You can either e-mail us at annakatesoaps@gmail.com, leave a comment on this blog, or leave a comment on our Facebook page.
Remember, these are your soaps! We just make them.
Jen
We had such a great time and got some really good feedback. Thank you to all who were able to come!
Focus groups and other means of data gathering are important to AnnaKate Soaps. We want know what our customers expect from us, and get an idea of what they like or don't like, and other general consumer habits when it comes to handcrafted soaps. We're always looking for feedback and welcome it at anytime. If you have any suggestions, concerns, or questions, please feel free to contact us and let us know. You can either e-mail us at annakatesoaps@gmail.com, leave a comment on this blog, or leave a comment on our Facebook page.
Remember, these are your soaps! We just make them.
Jen
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